[Legacy] Industry benchmarks for engagement surveys

Alert 🚨

Industry benchmarking is part of legacy engagement reporting and will be sunset in 2025. Learn how to use 15Five's new and improved engagement reporting capabilities.

As you configure Engagement feature settings, you can select an industry benchmark that, upon survey completion, will allow you to compare your results to other organizations in a similar industry. Doing so not only provides you with essential insights into your team's performance but also offers a unique opportunity to gauge where your organization stands relative to industry peers.

In this article, you will learn...

Access and availability

⛔️ Required access to Engagement.
👥 This article is relevant to Engagement Admins and Organizational Admins.
📦 This feature is available in the Engage, Legacy Perform, and Total Platform pricing packages.


How the industry benchmark score is determined

Each company using 15Five can select their industry from a list of 14 categories, listed in the next section of this article. These categories encompass a broad range of industries and provide a data point for comparison.

To calculate your industry benchmark, we use the Engagement Scores from all campaigns completed by organizations within that industry to determine an industry average. Your most recent Engagement Score is then compared against this average.

The list of organizations included in the benchmark is dynamic and may change as our data set and customer base evolve. Currently, we calculate the benchmark using all available data from 2018 onward.

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Note

In the future, we plan to transition to a rolling 12-month benchmark, which will focus on data from the past 12 months rather than all data since 2018.


Available industry benchmark options

You can select one of the following industries to be benchmarked against:

  • Construction
  • Education
  • Finance
  • Food & Beverages
  • Healthcare
  • Leisure & Hospitality
  • Manufacturing
  • Other
  • Real Estate
  • Retail
  • Services
  • Software Development & Design
  • Software & Media
  • Utilities

As we collect more data, 15Five is working toward adding sub-categories to further refine these industry groupings. This will help provide even more accurate comparisons to companies that are more similar to yours.


How to select an industry benchmark

Engagement Admins and Organization Admins can add an Industry Benchmark by following the steps below.

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Note

Selecting an industry benchmark is only one step in configuring the Engagement feature for your organization. Please refer to our "Configure Engagement feature settings" article for steps on how to configure additional settings.

  1. Click on Engagement in 15Five's main, left-hand navigation.
    Engagement.png
  2. You'll land on the Engagement overview page in 15Five. From here, click Go to Engage in the top, right-hand corner of the screen.
    Go-To-Engage.png
  3. Click on the Settings gear in the top, right-hand corner of the Engage Portal and select 'Settings' from the dropdown menu.
    Engage-Settings-Gear.png
  4. You're now on your company's Engagement feature settings page. From here, click the 'Organization settings' tab at the top of the screen.
    Organization-Settings-Tab.png
  5. Expand the 'Organization Details' section using the arrow to its right.
    Expand-Org-Details.png
  6. Under "Industry Benchmark," select the industry you want to be benchmarked against in engagement results.
    Select-Industry-Benchmark.png
  7. Click Submit to save your changes.
    Engage-Submit-Button.png

How to view your industry benchmark

When viewing Engagement Score reporting following an engagement campaign, you can now see how your organization's score compares to that of other organizations in the same industry.

  1. Click on Engagement in 15Five's main, left-hand navigation.
    Engagement.png
  2. You'll land on the Engagement overview page in 15Five. From here, scroll down to the "Completed campaigns" section and click View results next to the campaign you want to see industry benchmark reporting for.
    View-Campaign-Results.png
  3. You're now in the 'Engagement' results tab for the campaign. Below your organization's Engagement Score, you will see a description of how your organization's Engagement Score ranked in comparison to those of organizations in your industry. This is the only area of results where industry context is added.
    Engagement-Score.png
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Note

While benchmarks can provide useful context, the true value of engagement surveys comes from leveraging results data to drive meaningful change. Leaders' key focus should be on what areas need improvement and the specific actions we can take to drive better engagement across the organization. You can achieve this by leveraging Engagement survey reporting and data and insights on the HR Outcomes Dashboard.


Frequently Asked Questions (FAQs)

Can I see how many companies are within a particular industry or company size?

No. We find that, while benchmarking is important, the most meaningful conversations and improvements to engagement result from focusing on understanding your organization’s current level of engagement and where to take action to increase engagement using our driver heatmap and the ability to filter results by group.

What if my organization doesn't align with one industry?
If your company doesn't quite fit into one available industry, or if you're on the cusp of several, we recommend considering which industry organizations you consider to be your top competitors. What industry are they in? That's likely a good start for selecting an industry for your organization. If needed, you have the option to change your industry benchmark at any time.
Can I change my industry benchmark?
Absolutely! If at any point you decide that you'd prefer to be benchmarked against organizations in a different industry, you can change your selected benchmark by following the steps in the "Select an industry benchmark" section of this article.

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