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Monitor response rate for an active campaign

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Ashlyn Lanaville

Response rate refers to the percentage of participants who have completed their surveys in an engagement campaign. To unlock the full potential of engagement survey results, it's vital to have the highest response rate possible— the more people who respond, the more accurate and accessible results will be following survey completion. In this article, we'll walk through how to monitor the response rate in an active campaign, as well as strategic practices you can implement to boost the response rate.

In this article, you will learn...

Access and availability

⛔️ Required access to Engagement results and Group Management.
👥 This article is relevant to Engagement Admins and Organization Admins.
📦 This feature is available in the Engage, Legacy Perform, and Total Platform pricing packages.

View your organization's overall response rate

  1. Click on Engagement in 15Five's main, left-hand navigation.
    Engagement.png
  2. In the Active campaigns section, select 'track progress' on the right-hand side.
    TrackProgressUpdated.png
  3. You'll land on the Campaign Details page where you can see the overall response rate for the survey at the top of the page, along with other important information like start date, and end date.
    15FiveCampaignDetailsUpdated.png

View response rates for groups

This section walks through how to view response rates for specific groups in a group type within the campaign details of an active engagement campaign.

  1. Click on Engagement in 15Five's main, left-hand navigation.
    Engagement.png
  2. In the Active campaigns section, select 'track progress' on the right-hand side.
    TrackProgressUpdated.png
  3. You'll land on the Campaign Details page and in the bottom section, you can filter by different group types to see their up-to-date response rate in your active campaign.
    GroupResponseUpdated.png

Tips for improving response rate in an active campaign

Target communication towards teams with low response rates

If you know your overall response rate is lagging, check team response rates and ask the leaders of teams with lower response rates to remind/encourage their teams to participate.

Remind employees during meetings
If important team and company meetings occur on different days, make sure the survey is included on agendas throughout the week the survey is taking place.
Send an additional reminder email
Although 15Five sends out automated reminder notifications to participants who haven't yet submitted their surveys, consider sending an additional reminder mid-survey using an internal communications tool or company-wide email.
Carve out space for employees to take the survey
Ask your managers to allow their teams to take 6 minutes as they arrive at the job site, office, or at-home workspace for the day to complete the survey. Managers can even add a talking point to weekly 1-on-1s to discuss having their direct reports block off a specific time on their calendars to complete their surveys.
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