Three roles deliver rollout communications in sequence: an executive, managers, and HR/Admin.
Key Rules
- Executive announcement — Communicates the purpose and organizational vision for adopting 15Five. Send this first, before invitations go out.
- Manager announcement — Explains what changes day-to-day for managers and their direct reports. Send after the executive announcement.
- HR/Admin announcement — Provides activation instructions, training resources, and a point of contact for questions. Send this last, timed with or just before invitations.
- Each message must cover: the reason 15Five is being adopted, which features launch first, what employees or managers are expected to do, and where to direct questions.
- Activation instructions belong in the HR/Admin message, not the executive or manager messages.
Common Misunderstanding
Sending one company-wide message from HR does not replace the executive and manager announcements. Employees respond differently to communications from leadership versus HR. All three messages serve distinct purposes and reach people at different levels of context.