Quick Launch Guide: Engagement Campaigns in 15Five

Launching an engagement campaign in 15Five is a simple, structured process β€” but a successful campaign starts with preparation. This guide walks you through everything you need to know to get your campaign off the ground: from preparing people data and configuring settings, to building your campaign, launching it, and acting on the results.

Follow these key steps to ensure you're collecting meaningful feedback and setting your organization up for lasting impact.

Access and availability

πŸ‘₯ This article is relevant to Account Admins and HR Admins.
πŸ“¦ This feature is available in the Engage, Perform, and Total Platform pricing packages.


πŸ§‘β€πŸ’» Step 1: Prepare your People Data

Before launching a survey, make sure your employee data is accurate and up to date. This ensures the right people receive the survey and that results can be segmented meaningfully.


βš™οΈ Step 2: Configure Settings & Results Access

Now that your people data is ready, head over to your settings to configure your survey foundation. These settings determine how your survey works behind the scenes β€” from who can access results to how surveys are filtered, displayed, and delivered.

There are three main types of settings you'll configure for engagement surveys:

  • Feature settings: Set your confidentiality threshold, customize survey terminology, and manage visibility into open-ended feedback and group filtering.
  • Company settings for Engagement:  Confirm your display name and industry for benchmarking. Choose how surveys are delivered and whether managers are notified when results are ready.
  • Other settings: Exclude irrelevant groups from reporting, enable Spanish surveys or Kiosk mode, and safelist email domains to improve deliverability.

It's also important to assign results access. Grant Full, Limited, or Limited + Groups access so the right people can view and act on survey results.


✍️ Step 3: Create Your Engagement Campaign

With your settings in place, it’s time to build your engagement campaign β€” the framework that delivers surveys to your people and collects feedback. Only HR Admins can create engagement campaigns.

  • Select surveys. First, choose the survey options you want to use to gather feedback from your team. You can include one or multiple surveys in a single campaign β€” and combine them with custom surveys if you want to collect organization-specific feedback.

    πŸ’‘

    Tip

    We recommend starting with the Total Engagement survey, which unlocks full access to 15Five’s comprehensive engagement reporting.

  • Create your campaign. Once you've selected your surveys, it's time to build your campaign. Name your campaign clearly, define your audience, and apply filters to ensure you're reaching the right people. You’ll also choose a feedback filter, set survey dates, configure notifications, and decide whether the campaign should repeat.

πŸ“£ Step 4: Communicate and Launch

Your engagement campaign will launch on your selected start date. Set your survey up for success by prepping your organization ahead of time.

  • Notify managers and leaders about the survey and what to expect.
  • Send a company-wide announcement explaining the β€œwhy” behind the survey and encouraging participation.
πŸ’‘

Tip

Use our communication templates to save time.


βœ… After Launch: Monitor & Prepare for Results


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