Target an engagement campaign to specific groups

HR admins can restrict an engagement campaign to a specific subset of employees by targeting one or more groups. When correctly configured, only members of the selected groups on the campaign start date will receive the survey.

Before You Begin

Note: Trending results availability is affected by targeting. See [Does a targeted engagement campaign affect trending results access?] before configuring group targeting.

Steps

  1. Go to Surveys > Engagement.
  2. Click the campaign name under Draft campaigns.
  3. Scroll to the Campaign Details section.
  4. Under participant selection, click Specific groups.
  5. Click the Group Type you want to use to filter participants.
  6. Select one or more groups within that Group Type.

- Selecting multiple groups within the same Group Type uses OR logic: members of any selected group are included. - Selecting groups across different Group Types uses AND logic: only members who belong to all selected groups are included. - Example — selecting "R&D" under Teams AND "1–3 years" under Tenure includes only R&D members with 1–3 years of tenure.

  1. Repeat step 5–6 for each additional Group Type you want to apply.
  2. Click Continue to proceed to the next section of the campaign form.
  3. Complete the remaining campaign setup and confirm the campaign.
Note: Participants lock in on the campaign start date. Only employees in the selected groups at that moment are included. Employees added after the start date are not included.

What You See When Complete

After confirming the campaign, the campaign detail page shows the selected groups listed under Participants. The campaign status remains Scheduled until the start date.

If Something Goes Wrong

Issue Check Fix
No participants appear after selecting groups The selected groups may contain no active members Go to Admin > Groups, verify the selected groups contain active employees, then return and reselect
AND logic is excluding all participants The intersection of selected groups across Group Types may be empty Remove one Group Type filter and recheck the participant count
A Group Type is not visible in the selector The group may not be configured in your account Go to Admin > Groups and confirm the group exists and is active
Demographic attributes (gender, ethnicity) are not available Demographic attributes were removed from group targeting Use hierarchy, manager, or location attributes instead

Not Covered Here

This article does not cover excluding employees by hire date or name. See .

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