Account Admins and HR Admins use engagement campaigns to deliver surveys, collect employee feedback, and analyze results across the organization. Launching a campaign requires completing four sequential phases: configuring settings, preparing employee data, building the campaign, and monitoring it after launch.
Available in: Engage, Perform, and Total Platform pricing packages. Roles: Account Admins and HR Admins.
Feature Structure
An engagement campaign moves through four phases. Each phase has a dedicated article covering execution.
Phase 1 — Configure settings Set the foundation before any campaign is created. Settings control confidentiality thresholds, survey terminology, results visibility, benchmarking, delivery method, and allowlist rules.
Phase 2 — Prepare employee data Confirm the user list, assign admin roles, and verify group types and attributes. Accurate data ensures the right employees receive the survey and results can be segmented correctly.
Phase 3 — Create the campaign Select one or more survey types, define the audience, configure notifications, set dates, and choose repeat behavior. Only HR Admins can create engagement campaigns.
Phase 4 — Monitor and act Track response rates in real time after launch. Adjust end dates, notifications, or audience if needed. When the campaign closes, results populate automatically in the dashboard.
What You Can Do
Set Up
- Configure engagement feature access and results visibility settings
- Configure which group types appear in engagement survey filters
- Set a confidentiality threshold for engagement campaigns
- Enable Spanish for engagement surveys
- Configure Kiosk mode for an engagement survey
- Add engagement survey emails, IP addresses, and URLs to your allowlist
- Assign results visibility for engagement campaigns
- How to assign an administrative role for engagement campaigns
- Review and update groups before your next engagement campaign
Create
- Create an engagement campaign
- Add eNPS to an engagement campaign
- Target an engagement campaign to specific groups
Manage
- Make Changes to an Active Engagement Campaign
- Monitor response rates and edit an active engagement campaign (Admin)
- Extend an engagement campaign
Analyze
- Engagement Campaigns in 15Five — Overview
- Access Engagement Campaign Results via the Engagement Tab
- Analyze Engagement Results Using the Statements Report
- Create an Action Plan from Engagement Survey Results
Key Rules
- Only HR Admins can create engagement campaigns.
- Settings configured before launch — confidentiality threshold, group type filters, and results visibility — cannot be changed retroactively for a closed campaign.
- The confidentiality threshold cannot be changed on an active campaign. See .
- Results visibility must be assigned before the campaign closes for the correct people to access results when they populate.
- The Total Engagement survey is required to unlock 15Five's full engagement reporting suite, including driver scores, benchmarks, and the HR Outcomes Dashboard.
- Core Attributes (job title, hire date, salary, demographics) drive segmentation in results. Coverage below 75% for any field reduces segmentation accuracy.
- Employee group membership data is captured at the time the campaign runs. See .
Related Articles
- Engagement Survey Types in 15Five
- Engagement survey settings overview (Admin)
- Add People to 15Five — Overview of Methods
- Understand Group Types in engagement survey results
- Engagement Campaign Results — Reports Overview
- Create an Action Plan from Engagement Survey Results
- How does engagement survey confidentiality work in 15Five?